It's no secret that the program is engineered to speak to the young, international, internet - savvy fashion consumer. And nowhere is that clearer than in the new Moncler Genius lineup, which is a murderer's row of designers, all of whom are setting the agenda for high fashion right now. This season's new additions are Matthew Williams of 1017 Alyx 9SM and London phenom Richard Quinn; returning are Craig Green, Simone Rocha, Francesco Ragazzi of Palm Angels, Hiroshi Fujiwara of Fragment, Pierpaolo Piccioli of Valentino, as well as Moncler 1952's Sergio Zambon and Moncler Grenoble's Sandro Mandrino.
The luxury outwear maker previously managed its e - commerce business in partnership with online retailer Yoox Net - a - Porter, now owned by Cartier maker Richemont, www.monclersoutlets.com an agreement which expired this year.
Ruffini's strategy appears to be working. And besides expanding its customer base, one of Moncler Genius's brightest ideas might be its influence on the designers themselves, whether that means helping them execute new ideas, develop highly advanced product, or simply see the inner workings of a massively successful luxury brand.
This Fujiwara sortie for Moncler was extra - meta thanks to collaborations within the collaboration: There was a biker by the Brit brand Lewis Leathers and a Converse Chuck 70 and Jack Purcell. As if to underscore his Moncler Jackets remote status the designer imprinted the home address of Moncler on Milan's Via Stendhal (they have the best staff buffet), which contrasts with the flippable WOM (World of Moncler) graphic.
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