When you toss and turn in the middle of the night and consumerism comes to your head again, your hands can't help but open a mysterious orange software, wandering among the dazzling commodities, your head is hot, and the flower chants are maddening. For today's young people, this orange software is not necessarily Taobao, it is more likely to be Taobao's older brother - 1688. This 20-year-old local B website is returning with a different attitude. 1. What is 1688 Although 1688 and Taobao belong to the same Ma Yunsheng, one of them is aimed at users and the other at merchants. In 1999, Jack Ma founded 1688, which is the predecessor of Alibaba.
To put it bluntly, it is a B2B platform. You come and go between sellers and buyers, and slogan is a business association. Source: Baidu It can be seen from the positioning of "purchasing wholesale market" that 1688 is not a C-end friendly product. If Taobao's carefully crafted product pages and user experience are high-end shopping malls SKP; then 1688 is a large-scale cyber wholesale market, which will take you back to your childhood when you picked up job title email list leaks in the roadside ten yuan store. For mainstream e-commerce apps, as soon as you enter the door, you will see a "200-20-off" coupon from the store, just like the air fragrance in the SKP toilet. It doesn't save much money, but it still makes you feel that you are taking advantage. 1688 is the exact opposite. Opening it, you can wake up your millennium's first experience of visiting e-commerce websites - simple web pages, simple big characters,
rough art, and the product detail page is like a blank paper handed in by a poor student, and you don't bother to write anything. Just as casual as the boss of the wholesale market: the goods are all here, whether you like to buy them or not. Of course, you can't expect big promotions like "Trend Festival" and "Shopping Season". But I never imagined that, inadvertently, the Cyber Wholesale Market 1688 would be transformed into a social currency for young people—— The low price of 1688 just hit the young people who have been busy "consumption downgrade" in recent years. Just like digging a spring in the desert, young people with empty wallets tortured by pervasive consumerism have discovered a pure consumption holy city. 2 yuan 8 hair tie, 9 yuan 9 bowl, 15 yuan T-shirt. The price of a dream goes back to 20 years ago. At that time, you were a virgin. Standing at the door of the wholesale market with 100 yuan in your hand, you had the courage to buy the whole world. Source: 1688 Who is the first explorer to switch from Taobao to 1688 is unknown, but in the social circle of every young person, there must be a chicken feather letter that "1688 is the cheapest on the whole network". When talking about online shopping now, they will be like an underground party exchanging secret codes, shamelessly and mysteriously saying in your ear: Guess how much my clothes cost?