Chris got a bunch of partners who have a similar Buy Bulk SMS Service audience to AppSumo to DONATE their tools, so AppSumo had to pay very little to get in front of aScreenshot showing an appsumo giveaway Golden Nugget: To reach a new audience, Chris bought five books from five different authors, and Buy Bulk SMS Service got eight software and two eCommerce companies to donate products. This gave AppSumo Buy Bulk SMS Service 13 potential opportunities to cross-promote with their partners' audiences. Here is the seven-step process Chris uses to get partners to donate products and share AppSumo’s giveaway, and how you can use it for your business.
Create a list of all the companies you want to Buy Bulk SMS Service partner with for your giveaway 2. Find the CEO and CMO of that company 3. Email the CEO and copy the CMO on the email. Why both? Because chances are it’ll work one of three ways. The CEO will like the idea and then pass it along to Buy Bulk SMS Service the CMO to execute (accountability) 2) The CMO will think it’s a great marketing idea that’ll make Buy Bulk SMS Service them look good and then will pitch the idea to the CEO and convince them for you 3) Each could think the other will answer (so make sure to send the email to the CEO and copy the CMO, not the other way around) 4.
Highlight the major benefit your Buy Bulk SMS Service partner will get by participating when you pitch the giveaway (Chris highlighted the huge exposure partners would get to be in front of the 700k+ email subscribers AppSumo would email). Then make a small ask to get your first little “yes.” Here is Buy Bulk SMS Service the first pitch email Chris sent: Screenshot showing an email sent from appsumo to massimo 5. Once they agree to be a part of the giveaway, add in social proof, why it will work for them, the halo effect of other companies doing it, Buy Bulk SMS Service and say “OK, I’ll need 10 free licenses” or whatever. If you ask for a bunch of free things in the first pitch email, it’s much more likely to get shut down.